Uplift Campaign Announcement Video

Uplift, the Campaign for Broward College is a historic, comprehensive commitment to boldly shape the future of the college and expand its impact on the community it serves. Through philanthropic investment, the Uplift Campaign will guarantee affordable access to education, empower student success, and provide a path to enhance career opportunities that transform lives. Set to launch publicly in January of 2024, Broward College was looking for a compelling way to announce the campaign to key stakeholders and donors — teasing the future launch and generating momentum for the impact to come.
What was created?:
An emotive announcement video featuring authentic Broward College faces with a message combining the mission of the college with the promise of Uplift.
What were the results?
Increased Engagement: Having originally debuted to a small group of stakeholders, donors, faculty, and staff the video has since been shared more broadly as with every showing more and more viewers seek out how to get involved in the Uplift campaign.