MUSE Gold

2023

NFL Tuesday Night Gaming

Entrant Company

WePlay Studios

Category

Video - Sports

Client's Name

Enthusiast Gaming

Country / Region

United States

What do traditional sports and gaming have in common? Passion and engagement. Despite the differences in event venues, both bring emotions and excitement to participants and spectators alike.

NFL Tuesday Night Gaming is a first-of-its-kind gaming competition series that brings together NFL athletes and marquee gaming content creators in a weekly gaming competition. Season 1 debuted in September 2022 and streamed weekly on YouTube and Twitter (now “X”) through February 2023. As the production partner of Enthusiast Gaming, the WePlay Studios team, both remotely and on location at the WePlay Esports Arena Los Angeles, worked across the technical aspect, show design, and show-side content production.

In addition to the weekly live-streamed gameplay, the partnership produced daily, always-on content, including pre- and post-game analysis, highlights, plays of the week, and more. The schedule also included three NFL Family Game Night shows that brought together top family-friendly gaming creators and NFL athletes and their children in a fun and entertaining format built for kids (A8-12) and the parental co-viewing audience.

More Gold Winners
Strategic Program
2023
2023 MUSE Creative Awards Winner - GLS's Letter to the Three Wise Men

Entrant Company

Ulled Asociados

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

Spain

Branded Content
2023
2023 MUSE Creative Awards Winner - Florida Lottery's Gull Invaders
The Florida Lottery

Entrant Company

PPK

Category

Branded Content - Game / Application

Country / Region

United States

Typography
2023
2023 MUSE Creative Awards Winner - No War
单宁

Entrant Company

Sichuan Tourism University

Category

Typography - Poster

Country / Region

China

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Infinium Room
Erik Anderson, Emily Buckner Pierce, Mike Kluge

Entrant Company

NA

Category

Experiential & Immersive - Live Experiences

Country / Region

United States