Center & Stone

Center & Stone is a new residential property (composed of two buildings) located on the main thoroughfare of historic Quincy Center in Massachusetts. The buildings stand out, not just for their modern appeal, but also for their rich historical significance. Situated at 1170 Hancock, the "Stone" building is a masterful renovation of Quincy's iconic Masonic Temple. With the Center & Stone brand campaign, we pay homage to the architecture of the original temple while embracing the vibrant community spirit it fostered. In a place where neighbors once came together to better themselves & their communities, we’re looking toward a future that unites historic traditions, innovative style, and spirited camaraderie.

Branding Iron at Stantec named the property, referencing both its prominent location (Quincy Center) and the ashlar stone that was used in the building facade. We then developed a logo mark which incorporates the letter C, while also referencing a grinding stone and a marker pointing to the center of a circle.

The brand strategy revolves around the property’s Quincy Center location and uses the tagline “Find Your Center.” On the home page of the website, three images featuring exuberant “would-be” residents give the campaign a very personal feel. These images are paired with the taglines “Find your center,” ”Find your home,” and “Find your space” encouraging prospective residents to move in the make the place their own.

The brand campaign includes patterns, animations and graphic gestures created from the logo mark which reinforce the idea of centering, across all of the campaign’s touchpoints. Additional patterns are inspired by the historic masonic building that is the cornerstone of the development.