MUSE Gold

2023

Everywhere Work. Elevated.

Entrant Company

Ivanti

Category

Strategic Program - Branding Refresh

Client's Name

Country / Region

United States

Ivanti is a global technology leader with a mission to enable and elevate Everywhere Work. Ivanti has revitalized its brand by modernizing its solutions and making them more human-centered and secure. Ivanti's website is available in eight languages and is keyboard accessible, allowing global use of the platform with ease. The company has also updated its brand colors to be more approachable, reflecting its human-centered values: Locking Arms, Fighting the Good Fight, Champions for our Customers, and Outcomes Matter Most. Ivanti conducts the annual Everywhere Work reports to guide employers in the future of work, and establish Ivanti as a leader in enabling workspaces, aligning Ivanti’s mission and brand in a manner that makes consumption easier for the public. The report included 6,100 office and IT professionals surveyed in 8 countries and insights from “Future of Work” experts. The report was covered in 151 articles, including 14 top-tier outlets such as Forbes, Inc., The Business Journals, and Computer Weekly. Ivanti hosted a Satellite Media Tour, resulting in an additional 44 broadcast and radio segments, reaching a total audience of 40,179,755. SMT web posts potentially reached 691,560,710 people with supporting content on social media gaining over 2.1 million impressions. In celebration of the report, Ivanti employees participated in the Everywhere Work Challenge, sharing photos of their workspace and interests. The challenge helped reinforce the concept that work can be effective anywhere and build momentum for the company's culture and report. More than 400 employees participated, resulting in 1.15K link clicks. Ivanti also created the Value Driver video series to deliver content that accurately reflects Ivanti employee values and resonates with its audience. Through its Employee Advocacy program, the videos have gained a reach of nearly 600,000 organic views in the first two months of release. The rebranding of Ivanti – from the Everywhere Workplace to Everywhere Work – has proven successful both internally and externally, with incredible momentum and support coming from our employees, partners, customers, and global community. Ivanti is proud to have developed a brand that accurately reflects the personality and values of our organization. 
 

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