Edgy Eats, Community Beats: Black Tap's Shake & Burger Magic

Black Tap's NYC Flair: Now Sizzling in Riyadh
Black Tap, renowned for its Instagram-worthy burgers and shakes in NYC, has expanded to Riyadh, Saudi Arabia. Inspired by NYC's urban art, graffiti, and typography, it boasts a visually dynamic identity that enhances the dining experience.

In Riyadh's bustling event scene, Black Tap shines digitally. Blue Hat's dynamic social media and marketing strategies fuel FOMO and foster an engaged foodie community. Balancing brand edginess with Saudi culture, we emphasize product quality and uniqueness, propelling Black Tap's digital prominence.
A Digital Triumph: Embracing Black Tap's Energy
At Blue Hat, we've harnessed the vivacity of Black Tap's in-house events to fuel our digital endeavors. These events, filled with art sessions, live music, DJs, spirited competitions, the craft of milkshake creation, and much more offered a multi-sensory dining experience.

Our digital team channeled this energy into social media and events coverage, crafting event announcements as captivating masterpieces. We've heightened anticipation, strengthened our brand image, and boosted engagement. Our artistic approach aligns seamlessly with our brand's edginess, reflected in our graphics, food styling, photography, and live events coverage. Every post delivers a thrilling, mouthwatering experience, showcasing our commitment to brand consistency.

From Diners to Advocates: Empowering Black Tap Community
Blue Hat's approach transformed Black Tap into more than just a restaurant; it became a vibrant community. We provided a platform for Black Tap's talented team to showcase their creations, amplifying the brand's human side. Encouraging and celebrating user-generated content on the account turned customers into proud advocates.

Moreover, our strategy facilitated a dialogue with the community. Interactive posts, such as contests, polls, and challenges, invited brand lovers to express opinions and recommendations, fostering a sense of ownership. This two-way engagement not only enriched the customer experience but also provided valuable data for future enhancements.

Through behind-the-scenes glimpses and stories, we humanized the brand, forging a relatable connection with the audience. Black Tap Riyadh isn't just about food; it's about the people who share in this culinary journey, making it a place where voices are heard and valued.