MUSE Silver

2023

Not Ignorable

Entrant Company

Gulf Health Council

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Gulf Health Council

Country / Region

Saudi Arabia

Children's sexual harassment is an important and influential issue in our societies, and due to its sensitivity, it is not talked about adequately, which causes many problems and damage at the individual and societal levels. The effects of harassment and blackmail on a child are very harmful, as they include psychological, physical, and behavioral effects.

Gulf Health Council's work is based on four main pillars, which are awareness, prevention, development, and health support. Therefore, the GHC was keen to launch a unique initiative that contains two campaigns (harassment and blackmail) to raise awareness of areas that indirectly harm children's health.
In October 2020, an awareness-raising campaign was launched by the Gulf Health Council entitled #Harassment Is-Not-Ignorable, aimed at shedding light on the phenomenon of child harassment.
The "Blackmail Is-Not-Ignorable campaign is the second version of the "Not-Ignorable Initiative" and was launched in March 2022 by the Gulf Health Council, aimed at shedding light on the child blackmailing issue in the Gulf communities and raising awareness about all aspects of blackmail.
the campaign's general message is to give your child the confidence to speak.
The Harassment Is-Not-Ignorable Campaign’s target groups are the children, their parents, and the harasser.
The Blackmail Is-Not-Ignorable Campaign’s target groups are divided into primary and secondary targets: parents, school counselors, child health awareness specialists, and the community.

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