2023
Entrant Company
Category
Client's Name
Country / Region
In an effort to capitalize on the cultural frenzy created by the promotion and release of the Barbie movie, SAIT's communications department saw a natural fit between the multi-faceted career woman and our post-secondary institution’s ethos towards upskilling and life-long learning. With Barbie and an iPhone in hand, the social media team selected SAIT’s historic and iconic Heritage Hall as the backdrop for a quick photoshoot.
This organic content was produced the day prior to the movie’s launch with a $20 budget to purchase Barbie — because who doesn’t love a last minute content idea? Posting to each of our social media accounts (Facebook, Instagram, Twitter and LinkedIn) earned 58,658 impressions and a 6.9% engagement rate.
Our top performing post was on Instagram with engagement from close to 2,000 accounts and almost 17,000 impressions. Of the more than 15,000 accounts reached, almost 2,500 were current followers.
Come on, Barbie. Let’s go to SAIT.
Entrant Company
Fujian Baichengfu Culture Communication Co., Ltd.
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Design House Collective
Category
Video - Branding
Country / Region
Canada
Entrant Company
Real Estate Webmasters
Category
Website - Real Estate
Country / Region
Canada
Entrant Company
Definition Films
Category
Video - Short Film
Country / Region
United States