MUSE Gold

2023

Face the Fusions

Entrant Company

RevHealth

Category

Website - Pharmaceuticals

Client's Name

Merus

Country / Region

United States

Pathogenic gene fusions are a contributing factor in 1 in 6 cancers, and they often go undetected. The Merus “Find The Fusions” campaign is meant to be a visual depiction of genomic alterations that are “hiding in plain sight" with provocative animations and illustrations which incorporat the human element to add an emotive element to the very scientific story of Precision Oncology.

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Category

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