Let’s Talk Utah Season 3

Building on Seasons 1 & 2 insights, Let's Talk Utah Season 3 aimed to address challenges and misconceptions about Utah as a travel destination while establishing the Utah Office of Tourism as a trusted guide. Our objective: foster connections among travelers, share responsible travel messages, and distribute visitation evenly across the state.
The heart of our creative approach lies in advocate-driven storytelling. We partnered with local advocates to showcase Utah's diverse offerings, from its outdoors to its rich history and culture. Each episode, with its unique advocate, stood as a compelling narrative on its own.
These local advocates took center stage, appearing in two episodes each. We delved into intriguing topics, from the Southern Utah Pie Trail to the Dinosaur Trail of Eastern Utah and the Storyteller Trail, showcasing thrilling adventures, sharing insights, and offering responsible travel tips. Through visually engaging content and inspiring unforgettable adventures, we kindled enthusiasm for exploring the diverse landscapes of Southern Utah.
Let's Talk Utah Season 3 became the ultimate guide to Utah, beckoning all to embark on a journey of discovery, captivating both new and familiar audiences.