2023
Entrant Company
Category
Client's Name
Country / Region
Los Cabos is known for its unrivaled luxury, wellness offerings, and environmental protection and sustainability dedication. The Los Cabos Tourism Board partnered with us to launch Wellness Champions—a campaign designed to resonate with travelers and position the region as a wellness haven beyond its resorts.
Focused on luxury travel, our strategy, in collaboration with the Los Cabos Tourism Board, targeted an audience seeking balance and self-care during life's transitions, offering a holistic journey encompassing mental and physical well-being, sustainability, and authentic local connections. The campaign unfolded in three phases across digital and out-of-home channels.
Phase 3, launched this fall, introducing Diana Flores, World Flag Football Champion, as Los Cabos' first-ever brand ambassador, solidifying the campaign's lasting impact further and underscoring Los Cabos' and the Los Cabos Tourism Board's unwavering commitment to wellness.
Entrant Company
Farm Credit Council
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant Company
STRACTIS
Category
Corporate Identity - Brand Identity
Country / Region
Switzerland
Entrant Company
Mnemonic Agency
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Blue Whale Media ltd
Category
Video - Travel
Country / Region
United Kingdom