Wellness Champions Sustainable Production

The best way to promote sustainable, eco-friendly travel? Leading by example.

Along with unrivaled luxury and wellness offerings, Los Cabos is renowned for its commitment to environmental protection and sustainability. The Los Cabos Tourism Board actively promotes conservation-minded trips to safeguard the unique ecosystem and diverse marine life, making it a top choice for eco-conscious travelers.

To showcase the destination's exceptional sustainability, adventure, and wellness offerings, the Los Cabos Tourism Board partnered with us to launch Wellness Champions— fostering an authentic connection with travelers and showcasing it as a wellness utopia beyond its resorts and beaches.

In our efforts to highlight this new positioning, we partnered with Los Cabos to meticulously plan a shoot for fresh photo and video content. Recognizing the environmental impact typically associated with productions, such as prop waste, fast-fashion wardrobe sourcing, and excessive packaging, our goal was to create a production that not only told the captivating story of Los Cabos but also upheld its commitment to sustainability.

Partnering with CERCA (Centro de Energía Renovable y Calidad Ambiental), we measured our sustainable efforts and ecological impact. Pre-production focused on sourcing local and organic food for craft services, promoting carpooling, and prioritizing solar energy and rechargeable batteries.

During the three-day shoot, we achieved remarkable sustainability results. A typical production like this is responsible for producing close to 20 tons of CO2 — the equivalent of one family’s usage in three years. In comparison, our production saw a 40% reduction in the average use of natural resources. In addition, we saw decreasing water consumption for crew accommodations by 60%, sourcing 60% of craft services food locally and organically, selecting eco-friendly production locations, and neutralizing 250 KGs of CO2 emissions through conscious wardrobe choices.