2023
Entrant
Category
Client's Name
Country / Region
"Confluence of Streams and Auspicious Landscapes"
The graphic evolves from the original logo's symbolism, which suggests "the confluence of streams, the interconnection of mountains and rivers, and the gathering place of all auspicious virtues." From this, abstract wavy lines representing mountains and waters are drawn. The design emphasizes unity with nine distinct lines symbolizing nine ethnic groups centered in the continuous graphic. This convergence creates an auspicious landscape pattern, implying the concept of "nine converging into one". In Chinese culture, the number nine is considered significant, with "nine fishes" symbolizing wealth. Traditional Chinese philosophy regards nine as the supreme number, and there's a Buddhist saying, "from nine to one, ultimately achieving the desired outcome," representing the culmination of all endeavors and the beginning of transcendence.
Credits
Entrant
Go Forth Marketing
Category
Video - Sports
Country / Region
United States
Entrant
Recruit Rooster
Category
Video - Recruitment (NEW)
Country / Region
United States
Entrant
David Beagin Design
Category
Publication - Digital Publications
Country / Region
United States
Entrant
CG Life
Category
Advertising - Trade Show / Exhibit
Country / Region
United States