2023
Entrant Company
Category
Client's Name
Country / Region
"Confluence of Streams and Auspicious Landscapes"
The graphic evolves from the original logo's symbolism, which suggests "the confluence of streams, the interconnection of mountains and rivers, and the gathering place of all auspicious virtues." From this, abstract wavy lines representing mountains and waters are drawn. The design emphasizes unity with nine distinct lines symbolizing nine ethnic groups centered in the continuous graphic. This convergence creates an auspicious landscape pattern, implying the concept of "nine converging into one". In Chinese culture, the number nine is considered significant, with "nine fishes" symbolizing wealth. Traditional Chinese philosophy regards nine as the supreme number, and there's a Buddhist saying, "from nine to one, ultimately achieving the desired outcome," representing the culmination of all endeavors and the beginning of transcendence.
Credits
Entrant Company
Inovonics
Category
Social Media - Product / Service Branding
Country / Region
United States
Entrant Company
Blue Whale Media ltd
Category
Video - Hotel / Lodging
Country / Region
United Kingdom
Entrant Company
Preston Spire
Category
Audio - Radio Campaign
Country / Region
United States
Entrant Company
School of the art institute of Chicago
Category
Video - Animation
Country / Region
United States