MUSE Silver

2023

BOSERA CAPITAL Logo Graphic Design Extension

Entrant Company

Qingqing Visual Art Design Studio

Category

Corporate Identity - Logos

Client's Name

BOSERA CAPITAL

Country / Region

China

"Confluence of Streams and Auspicious Landscapes"

The graphic evolves from the original logo's symbolism, which suggests "the confluence of streams, the interconnection of mountains and rivers, and the gathering place of all auspicious virtues." From this, abstract wavy lines representing mountains and waters are drawn. The design emphasizes unity with nine distinct lines symbolizing nine ethnic groups centered in the continuous graphic. This convergence creates an auspicious landscape pattern, implying the concept of "nine converging into one". In Chinese culture, the number nine is considered significant, with "nine fishes" symbolizing wealth. Traditional Chinese philosophy regards nine as the supreme number, and there's a Buddhist saying, "from nine to one, ultimately achieving the desired outcome," representing the culmination of all endeavors and the beginning of transcendence.

Credits

Qingqing Visual Art Design Studio
Qingqing Lyu
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Entrant Company

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Category

Publication - Book

Country / Region

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2023
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Entrant Company

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Category

Branded Content - Newsletter

Country / Region

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Video
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Entrant Company

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Category

Video - Documentary

Country / Region

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Social Media
2023
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American Public Transportation Association

Entrant Company

DDC Public Affairs

Category

Social Media - Consumer Campaign

Country / Region

United States

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