Lamborghini 60th Anniversary Nonlinear Roar

Lamborghini 60th Anniversary Nonlinear Roar丨 A Refreshing Take on the Mind-Numbing Speed

This creation was displayed in city center—— Taikoo Li Chengdu Yingjia naked-eye 3D OOH billboard.
Its sixty years of development is a splendid and panache journey.
Brave, unpredictable and veritable qualities always embed in Lamborghini. Taking this into consideration, Flint Walk team decided to present Lamborghini as a “Brave Warrior” with great vitality, going full speed through time and space. “Brave Warrior” also symbolizes a faith of future. In the midst of the changes of times, it continues to develop. It expresses the creative spirit of the brand that constantly reinvents itself and evolves.

Inspired by the most representative and characteristic design elements of Lamborghini: the hexagon and the Y, Nonlinear Roar came along. Developed from the “LINE” the main element, “Non-linear” means variables: curved lines and surfaces, or indeterminate attributes. It is the breakthrough under the established rules, fast and efficient; it is also an experimental re-creation. “Roar” means Lamborghini breaks through the changes of time and space, and do not compromise on the limitations of space dimensions. Accomplish a transformation in the end. Brave as always.

In this cross-dimensional artistic collaboration, in order to demonstrate its full speed vividly, Flint Walk team applies flowing lines of Lamborghini bodywork, recreating experimentally. An unexpected space is reshaped from cars moving tracks after constantly accelerating. In the 5D background, “Roar” transforms into speed. Together with the ever-changing color fashions, the extreme beauty and aesthetic were all presented in the naked-eye 3D OOH billboard.