2024
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Entering its fifth year, the "NPMSB 2023 Children's Art Festival" hosted by the Southern Branch of the National Palace Museum featured real-life puzzles, digital interactive installations, family art workshops, outdoor performances, Father's Day-themed activities, and participation by the underprivileged. This year, the design team created a space-time adventure theme from the audience's point of view, focusing on real-life puzzles and transforming the museum's halls into a multiverse, allowing the public to travel through a variety of novel digital installations to embark on a fantastical adventure while exploring the beauty of color, architecture, and the diversity of ethnic groups. The fun and interactive games allowed children to learn in the process, perfectly embodying the concept of learning through play.
Furthermore, to focus on the theme of education and promotion, activities such as real-life puzzles, family workshops, and the outdoor show "Adventure of the Bugs" are all linked to the theme of the Summer Family Month, "Time and Space Explorer". For example, the time adventure and the artwork of the Southern Branch of the National Palace Museum were added to the theater performance, while the workshop and game sessions complemented the exhibitions to enhance the completeness of the activities and to make the knowledge learned by the public during the whole tour more comprehensive.
Entrant Company
Firstleaf
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Strategic Program - Brand Strategy Campaign
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United States
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Echo Reality
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Website - Web App
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United States
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Marks
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Integrated Marketing - Rebranding
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Germany
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LeadOrigin
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Best Agency Awards - Creative / Design Agency of the Year
Country / Region
United States