MUSE Silver

2024

NABT 2023 Program Guide

Entrant Company

MCI USA

Category

Publication - Program Guide

Client's Name

The National Association of Biology Teachers (NABT)

Country / Region

United States

As the recognized leader in life science education, the National Association of Biology Teachers represents and supports teachers, students, scientists, and allied professional organizations to enhance and improve biological literacy for all.

NABT’s 2023 Annual Conference was held in the heart of Baltimore’s Inner Harbor. The design of the program guides pulls inspiration from the city's deep-rooted affinity for all things nautical. Reflecting the spirit of this historic maritime hub and cherished Maryland tradition of the blue crab, the branding sought to encapsulate the essence of Baltimore. The carefully crafted program guide not only delved into the enriching sessions and esteemed speakers but also seamlessly infused the very essence of Baltimore's dynamic urban tapestry.

Each aspect of the design paid homage to the city's rich maritime heritage, incorporating captivating nautical themes that echoed the rhythm of the city and its storied waterfront. Immerse yourself in the charm of Baltimore, as the branding captures the spirit of the Inner Harbor, infusing every detail with the authentic essence of this captivating city.

Credits

AVP, Design Services
Kelsy McCarthy
Graphic Designer
Stephanie Donnelly
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