MUSE Gold

2024

The Negotiators Season 2 Opening Titles

Entrant Company

Triken Studios

Category

Video - Motion Graphics

Client's Name

Channel News Asia

Country / Region

Singapore

Series Description:

Delve into the minds of these adept mediators and unravel the complexities of navigating situations where a single misstep can prove fatal. What insights can they share about the art of negotiation? Explore four intense life-and-death scenarios and meet negotiators who have mastered the skill of tact in the face of lethal circumstances.

Motion Design Sequence:

The opening title sequence aims to use geometric shapes, emphasizing an Art Deco style, to intricately depict the tension between a hostage-taker and negotiator, emphasizing the delicate balance they seek to achieve.

The animation illustrates the journey of a hostage negotiator using basic geometric forms and motion to depict the progression from the initial stages to achieving a balanced resolution. The negotiation journey, from inception to the safe release of hostages, unfolds dynamically, adapting to the unique circumstances and individuals involved. It was decided that the Hostage taker would be represented by the Red Square and the Negotiator by the Cyan circle.

Sequence Outline

Initial Conflict Scene:
Red Square (Hostage-taker) and Cyan Circle (Negotiator) positioned apart symbolizing conflict.

Activation and Command Center Prep:
Negotiator's phone rings, indicating activation.
Command center team (smaller circles) moves abruptly in preparation.

Communication Establishment:
Hostage-taker extends a line (phone communication) toward Negotiator, forming a connection.

Information Gathering:
Tabs above hostage-taker represent demands.
Demands fly to Negotiator
Sound waves symbolize active listening.

Problem Solving and Options:
Negotiator collaborates with law enforcement (geometric shapes), arranging data like a puzzle.
Buying Time and Negotiation:
Negotiator and hostage-taker exchange data, gradually moving closer.

Release:
Hostages move to Negotiator's side.
Taker's square surrounded by jail lines
Zoom out to show scene on a geometric balance.

More Gold Winners
Video
2024
MUSE Advertising Awards - Rare Connections in NMOSD

Entrant Company

Alexion Pharmaceuticals

Category

Video - Cause / Awareness (NEW)

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - Real. World. Change
Edge Strategy

Entrant Company

Gravity Global

Category

Advertising - Advertising Campaign

Country / Region

United Kingdom

Branded Content
2024
MUSE Advertising Awards - Powell Gilbert Rebranding
Powell Gilbert LLP

Entrant Company

Crate47

Category

Branded Content - Law & Legal Services

Country / Region

United Kingdom

Integrated Marketing
2024
MUSE Advertising Awards - Long-lasting sunscreen that doesn’t clog pores

Entrant Company

Createx House

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Thailand