Lymphoma Awareness Project: LENFOMART

We received a brief from Takeda for their product Adcetris to create an awareness campaign obout lymphoma, a disease with serious consequences but whose quality and duration of life can be improved with early diagnosis, both informing the public and educating healthcare professionals. We aim to engqge in the patient journey by storytelling. We developed a non-didactic yet informative storytelling method by opening a digital art gallery. Our main strategies include always emphasizing hope when discussing the disease, presenting subjective narratives alongside objective data, inspiring lymphoma patients in their fight, introducing our product Adcetris to healthcare professionals through this journey, and allowing Takeda to take ownership of the lymphoma field. We collaborated with software developers and renowned photographers to develop the infrastructure and technology for this three-dimensional gallery.
Each exhibition hall in the platform was shaped according to the concept and the story of the case. The platform's content varied between open access for the public and Veeva-compliant healthcare professional access. Case selection was made based on the indications of our product. Artificial intelligence was used to support character analysis and gain insights into the patients.