2024

Monster Pops Packaging

Entrant Company

Iluminere

Category

Corporate Identity - Brand Identity

Client's Name

Twin Pops

Country / Region

United States

Monster Pops are kind of a BIG deal. In fact, they are 55% larger than competing single-stick pops. The original packaging, however, covered most of the product which hid the size and also exciting swirl of color in each pop. The opportunity arose to creatively solve a few questions:How can we use the packaging to highlight the size and swirl of Monster Pops?

How do we design around the pops so they are more visible?
How do we elevate the packaging to appear higher quality while maintaining its low cost?The result was to swirl the colors of the pop into the packaging and remove any needless elements to create a clean, visible bag that showcases just how huge of a deal Monster Pops are.