MUSE Gold

2024

World Cup - An Immortal Story

Entrant Company

HODC - TV Globo

Category

Video - TV Ad

Client's Name

Promo TV Globo

Country / Region

Brazil

In collaboration with FIFA, we embarked on an exhaustive exploration of the World Cup archives. Our quest was to uncover "twin takes" from all World Cups, dating back to the inaugural edition in 1930. We scoured for those rare fragments of time that link together—identical shots of movements, plays, and immortal stars. These perfect match cuts seamlessly unite the likes of Pelé, Maradona, Beckenbauer, Cruyff, Zidane, Platini, Mbappé, Thierry Henry, Buffon, Klinsmann, Romário, Ronaldo, Cristiano Ronaldo, Beckham, Garrincha, and even Messi, who replicated identical moves years apart. We embellished this compilation with a timeless musical masterpiece, Beethoven's 9th Symphony. This powerful montage, comprising 150 takes, deftly bridges the past and the present, for we believe that editing is sculpting in the realm of time.

Credits

Promo Director
Chico Leão
Creative Manager
Camilla Cararo
Production Manager
Mariá Bottini
Post-production Manager
Renan Porto
Copywriter
André Yas Yasaka
Editor
Eduardo Calvet
Designer
Victor José Amaral Mendes
Color Grading
Fernanda Santos
Sound Design
Tony Pereira Jr
Post-production Coordinator
Gabriel Amorim
Post-production Coordinator
Thiago Cachoeira
Post-production Coordinator
Isabella Correa
Production
Francisco Candido
Production
Juliana Nogueira
Production Coordinator
Iris Correia
More Gold Winners
Website
2024
MUSE Advertising Awards - Lumen on Ninth
Parallel Co

Entrant Company

Threshold

Category

Website - Real Estate

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Chengching Lake Baseball Stadium rebranding design
Sports Development Bureau, Kaohsiung City Goverment

Entrant Company

CHEN YU MIN DESIGN

Category

Corporate Identity - Corporate Identity Redesign

Country / Region

Taiwan

Website
2024
MUSE Advertising Awards - Hunton Andrews Kurth Website
Hunton Andrews Kurth

Entrant Company

Firmseek

Category

Website - Law & Legal Services

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - VR Boots Experience - VEKTOR

Entrant Company

Freelance

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States