MUSE Platinum

2024

Harry Mack + UCHealth

Entrant

Anatomy: The Internal UCHealth Agency

Category

Branded Content - Healthcare & Pharma

Client's Name

UCHealth

Country / Region

United States

Harry Mack is the greatest freestyle rapper in the world. Galaxy. Okay: UNIVERSE. If you aren't familiar, you can spend a year going down a YouTube rabbit hole with him. But first, watch our collab with him. We put him in a studio and brought in real UCHealth patients to sit in with him. They'd never met, and the only thing Harry knew ahead of time was the patient's name. He got to know them a bit, learned why they came to UCHealth, asked for some words to inspire his freestyle, started a beat, and then WENT OFF. Made up a completely fresh, completely improvised rap for and about the patient right then. He did this 16 times in 4 hours, and every time, it was the best therapy they'd ever had. We're releasing a new one every week on Mondays. Turn. It. Up.

Credits

Director / Anatomy
Michael Mazzanti
Director of Production / Anatomy
Julia Berthet
Executive Creative Director / Anatomy
Jeff Kosloski
Creative Director / Anatomy
Juan Cabrera
Senior Art Director / Anatomy
Kyle Siderius
Copywriter / Anatomy
Kay Wynarsky
Editor & Camera / Anatomy
Matthew Trainor
Director of Photography / Stabio Productions
Brad Stabio
Sound Engineer / Rocky Mountain Recorders
Chris McNaughton
Social Media Strategist / Anatomy
James Sawyer
Sr. Director of Brand and Advertising / Anatomy
Kim Vecchio
VP Brand and Advertising / Anatomy
Brad Fixler
CMO / Anatomy
Manny Rodriguez
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