KOKOLU

KOKOLU is a sustainable brand of fashion and lifestyle, dedicated to shaping consumers' lifestyles through renewable product ranges， thus shaping the future as well. It advocates "green fashion", relying on environmentally friendly and innovative materials to create comfortable, stylish and eco-friendly footwear, tote bags and garments for consumers around the world. What’s more, the company employs local craftsmen, adheres to and creates ethical working conditions to contribute to the development of the local economy. With the awareness and practical action to protect the earth, KOKULU is accelerating people's transition to sustainable lifestyles through green consumer awareness.
Committed to green and sustainable development, KOKOLU creates zero wastewater through Dope Dyeing, saving energy and cutting carbon footprint in the process, while creating bold and vibrant colors! The solution of the dyeing process and genuine nature’s palette inspired KOKOLU to create a bold rainbow color system that is applied to products and brand image. Targeting the preference of young consumers, integrating the campus sticker culture of KOKOLU’S birthplace - West Coast into brand identity aims to increase fun and distinctive personality. Innovative brand identity as a digital solution enables people to realistically feel that green ecology leads to a better lifestyle and environmental future.
Maintain the familiarity and joy of the product, and use visual information to convey the brand vision on which the product is based. Use the popularity of color to make the product stand out in a way that has never occurred before. To sum up, we have created a successful brand which is always believed by the public that environmental awareness will be a reliable way of consumption.