2024
Entrant Company
Category
Client's Name
Country / Region
The entire logo is created with the main elements of the folded mountain range extending from the southern part of Gansu Province to the northwest part of Sichuan Province, agriculture, natural landscapes, "shan shui" (mountain and water), and the letter "M." The color scheme predominantly uses green, representing vitality and continuous growth, expressing the industrial nature of the agricultural sector.
The central image of the logo transforms the initial letter "M" of "Minshan" into a mountain shape, resembling flowing water sources, conveying the grand meaning of the enterprise being rooted in Minshan while having a global perspective. The central image resembles undulating mountain ranges, rippling water waves, and rolling wheat waves, expressing the company's deep commitment to Minshan and its focus on agriculture. It also conveys the company's spirit of facing difficulties head-on, staying grounded, and embracing innovation and hard work.
In summary, this logo reflects both the regional and industry characteristics of Minshan Agriculture in Jiuzhaigou and showcases the company's vision, mission, and entrepreneurial spirit.
This logo design is not just a symbol; the true significance of the logo lies in expressing a complex concept in a concise form. A good logo should be representative and culturally meaningful. It integrates artistic sensibility, attention to detail, comfort, color coordination, material texture, spatial perception, environmental consciousness, human-centered design, and emotional expression to create this logo.
The geographical landscape is vividly showcased, with the logo demonstrating excellent composition, rhythm, and harmony, all in line with the minimalist concept.
Credits
Entrant Company
CBRE Calibre Creative Group
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR
Entrant Company
Giant Spoon
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - Sonic Branding
Country / Region
United States