Southwest Coast National Scenic Area-Enjoy the Downshifting

2023 Yunlin, Chiayi, and Tainan Tourism branding video is themed "downshifting". The delicate filming technique vividly presents the pure nature and local characteristics of the region. The video aims to attract people to experience the unique charm of Yunlin, Chiayi, and Tainan. The video incorporates sustainable development values, advocating for the public to respect and treat nature well, as well as protect the ecology.
The video showcases the ecological, cultural, and production activities of the region, reflecting the way of life of the local people who live in harmony with nature. The team encourages viewers to explore the region from three perspectives: life, production, and ecology, with a downshifting attitude to achieve a balance between development and preservation. The team documented the simplicity and purity of Yunlin, Chiayi, and Tainan from a third perspective, explored their natural beauty and culture as Taiwan's tourist secrets, and facilitated deeper interactions and connections to attract the public to familiarize themselves with and appreciate the region.