MUSE Gold

2024

A new life for the last beagle

Entrant

The Humane Society of the United States

Category

Video - Social Video

Client's Name

Country / Region

United States

During the summer of 2022, our Animal Rescue Team, with the support of our shelter and rescue partners, removed nearly 4,000 beagles from a mass breeding facility that received multiple Animal Welfare Act violations for issues such as inadequate veterinary care and insufficient food.

Breeding facilities like this one sell dogs and other animals to research labs, where they endure a lifetime of pain and suffering as experimentation subjects to test drugs, medical devices or pesticides such as insect repellent and rat poison. They are typically euthanized afterward.

In July 2022, our Animal Rescue Team started transporting the beagles to shelter and rescue partners across the country. By September 1, all 3,776 were on their way to loving homes!

Fin, the last beagle to be removed, is now living his best life as Sir Biscuit of Barkingham.

Credits

Video Producer
Kyra Hunsicker
More Gold Winners
Audio
2024
2024 MUSE Creative Awards Winner - Trois Coup
Entertainment Industry Foundation

Entrant

Motion Projects

Category

Audio - Sonic Branding

Country / Region

United States

Branded Content
2024
2024 MUSE Creative Awards Winner - Spring Break Travel Campaign

Entrant

Natural Retreats

Category

Branded Content - Travel & Tourism

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - Manifesto 2023

Entrant

Mountain View Group, Ltd.

Category

Video - Employee Communications (NEW)

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - B-Greater
Singapore Kindness

Entrant

amc asia!

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Singapore