Altair by Soltura

Amid the swaying of palm trees, gentle waves, and serene saltwater sunrises, you’ll find Altair by Soltura, a single-family home rental community in Fort Myers, Florida. This brand-new community harnesses the mystique of celestial navigation to guide people to their ideal home. 'Altair' is a star in the Aquila constellation that is important in nautical navigation. It serves as the cornerstone of our branding, embodying the journey towards a new home and life. Our tagline, “Homes built for comfort. Lifestyle designs for leisure,” suggests to its potential residents that they’ll enjoy a calm, low-key lifestyle enhanced with the excitement of fresh, boutique amenities and warm neighborhood energy. Our messaging invites everyone who lives here to feel freer and more relaxed while enjoying the balance of being right at home.  

Our campaign journey began with discovery, transitioning into branding, collateral development, and website creation. This strategic branding positions the property as a new way to live in Southwest Florida. This approach seamlessly blends the comfort of a home with the perks of a resort-like experience. 

The design elements echo the themes of sea and sky. The logo, a stylized representation of Altair, and the color palette of ocean blues and sandy hues create an inviting visual identity. Interactive maps and imagery on the website and marketing materials further reinforce the brand narrative. The “navigation” theme resonates through our branding, with the star symbolizing both a destination and a journey.  

The innovation in our approach lies in bringing a hotel-like atmosphere to rental homes. This concept is unique in the rental home market, offering amenities typically found at resorts.  A steady month-over-month increase in traffic signifies the campaign's success in capturing and retaining resident attention.

In summary, the branding for Altair by Soltura serves as a guiding light for those seeking homes imbued with a sense of adventure and serenity.