2024
Cada Casa um Caso
Entrant
Greenpark
Category
Website - Consumer Product / Services
Client's Name
Reckitt Benckiser
Country / Region
Brazil
Gallery
About The Entry
Cada Casa Um Caso is a content hub project by Reckitt Benckiser whose mission is to demystify and give tips on cleaning using or not the brand's products
Educate and inspire consumers using content and organic traffic as a key strategy.
The content aims to convert to purchase and build a 1st Party Data mine, building community and structure to a marketplace their digital maturity at local level
Started with a consistent SEO strategy that works as a baseline for multiplatform content strategy.
Using all main social media platforms, we managed to grow the team in a holistic planning to boost performance and brand presence.
Credits
Entrant
THESE GUYS
Category
Experiential & Immersive - Launch Event
Country / Region
Germany
Entrant
Createx House
Category
Social Media - Healthcare & Pharma
Country / Region
Thailand
Entrant
Intero Digital
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant
Tatu Creative Studios
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Turkey