2024
Cada Casa um Caso
Entrant Company
Greenpark
Category
Website - Consumer Product / Services
Client's Name
Reckitt Benckiser
Country / Region
Brazil
Cada Casa Um Caso is a content hub project by Reckitt Benckiser whose mission is to demystify and give tips on cleaning using or not the brand's products
Educate and inspire consumers using content and organic traffic as a key strategy.
The content aims to convert to purchase and build a 1st Party Data mine, building community and structure to a marketplace their digital maturity at local level
Started with a consistent SEO strategy that works as a baseline for multiplatform content strategy.
Using all main social media platforms, we managed to grow the team in a holistic planning to boost performance and brand presence.
Credits
Entrant Company
Specter LLC
Category
Video - Cinematography
Country / Region
Saudi Arabia
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
Headline Media
Category
Video - Branding
Country / Region
Israel
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States