Cada Casa um Caso

Cada Casa Um Caso is a content hub project by Reckitt Benckiser whose mission is to demystify and give tips on cleaning using or not the brand's products
Educate and inspire consumers using content and organic traffic as a key strategy.
The content aims to convert to purchase and build a 1st Party Data mine, building community and structure to a marketplace their digital maturity at local level 
Started with a consistent SEO strategy that works as a baseline for multiplatform content strategy.
Using all main social media platforms, we managed to grow the team in a holistic planning to boost performance and brand presence.