2024
Cada Casa um Caso
Entrant
Greenpark
Category
Website - Consumer Product / Services
Client's Name
Reckitt Benckiser
Country / Region
Brazil
Gallery
About The Entry
Cada Casa Um Caso is a content hub project by Reckitt Benckiser whose mission is to demystify and give tips on cleaning using or not the brand's products
Educate and inspire consumers using content and organic traffic as a key strategy.
The content aims to convert to purchase and build a 1st Party Data mine, building community and structure to a marketplace their digital maturity at local level
Started with a consistent SEO strategy that works as a baseline for multiplatform content strategy.
Using all main social media platforms, we managed to grow the team in a holistic planning to boost performance and brand presence.
Credits
Entrant
Amplify Consulting Inc.
Category
Video - Educational
Country / Region
Canada
Entrant
Hualien County Government, EFFECT professional active engineering Co., Ltd
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom
Entrant
Nextdoor
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States