MUSE Gold

2024

Cada Casa um Caso

Entrant Company

Greenpark

Category

Website - Consumer Product / Services

Client's Name

Reckitt Benckiser

Country / Region

Brazil

Cada Casa Um Caso is a content hub project by Reckitt Benckiser whose mission is to demystify and give tips on cleaning using or not the brand's products
Educate and inspire consumers using content and organic traffic as a key strategy.
The content aims to convert to purchase and build a 1st Party Data mine, building community and structure to a marketplace their digital maturity at local level 
Started with a consistent SEO strategy that works as a baseline for multiplatform content strategy.
Using all main social media platforms, we managed to grow the team in a holistic planning to boost performance and brand presence.

Credits

Head of Content
Erin Mizuta
Editor
Aretha Martins
Editor
Priscila Franco
Head of SEO
Polyana Mazza
SEO manager
Gisele Mariano
SEO executive
Juliana Tito
Writer
Francine Costanti
Social Media manager
Larissa Freitas
Project Manager
Virginia Dangeles
Designer
Nicolli Dias
CTO
Raphael Neves
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