MUSE Silver

2024

S&W Foods Logo Redesign

Entrant Company

Anntoine Marketing and Design

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

S&W Foods

Country / Region

United States

S&W Foods is the largest Louisiana-based food and restaurant utilities provider in the Gulf South. S&W wanted a modern logo that highlighted its capability to provide both food goods and restaurant supplies while also incorporating nods to its roots and laid-back Louisiana attitude. "S&W Foods, the Gulf South’s leading Louisiana-based provider of food and restaurant utilities, sought to honor their religious values through their branding collaboration with Anntoine Marketing + Design. Their aspiration was to pay homage to their roots and religious beliefs by incorporating Louisiana's Holy Trinity into their modern logo design.

In close partnership with Anntoine Marketing + Design, S&W Foods envisioned a logo that not only highlighted their ability to supply food goods and restaurant essentials but also reflected their commitment to their Louisiana heritage and religious principles. The resulting logo ingeniously integrates elements of the Holy Trinity, infusing the design with deep symbolism while signifying their multifaceted services.

This innovative logo design not only represents S&W Foods’ capabilities but also serves as a testament to their faith and dedication to staying connected to their Louisiana origins.

The collaboration between S&W Foods and Anntoine Marketing + Design showcases their joint commitment to creating a logo that not only embodies the company’s diverse offerings but also incorporates their religious values. This logo isn’t just a representation of their business; it's a sacred symbol, harmonizing their commitment to excellence with their deeply held beliefs.

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