2024

Fuller & French

Entrant

DLR Group

Category

Corporate Identity - Brand Identity

Client's Name

DLR Group

Country / Region

United States

As a component of the refurbishment of our current office space, we introduced an employee speakeasy. The space's new brand is a tribute to the two individuals who initiated this particular branch of the company. The brand incorporates a jackalope icon, symbolizing the amalgamation of the two founders' distinct professions that contributed to the success of the branch. The primary objective of branding this space is to establish a lively atmosphere for staff relaxation, while concurrently serving as a distinctive showcase of our team's creativity for potential clients in a real-world context.