MUSE Gold

2024

Yunlin Santiaolun LeaveNoTrace Ocean Revitalization Campaign

Entrant Company

LOVE GROUP Integrated Marketing & Communications

Category

Event - Sporting Event

Client's Name

Yunlin County Government

Country / Region

Taiwan

The Yunlin Sanntiaolun Leaving No Trace Ocean Revitalization Campaign is an exhilarating and unique event that takes place at the stunning Sanntiaolun Beach in Yunlin, Taiwan. This breathtaking area boasts a flat and extensive coastline, with crystal clear waters and a vibrant marine ecosystem. Additionally, it is home to the most well-equipped beach in the region, making it the perfect destination for water sports enthusiasts. In 2020, the "Yunlin International Kite Surfing School" was inaugurated, which aims to promote land and water sports, as well as local creativity in the Sanntiaolun Beach Water Park. The local government is actively working to expand tourist traffic and attract young people to return to their hometowns through a range of diversified and internationalized activities. This initiative aims to reduce population migration and revitalize local economic development.
Moreover, this event aligns with the theme of sustainable environmental protection and introduces the concept of "Leaving No Trace to the Waters", which emphasizes the importance of preserving the natural beauty of the water environment. Participants will have the opportunity to engage in a range of environmentally friendly green activities while also gaining awareness and reflecting on the significance of protecting marine life. This will ultimately help achieve the vision of coexistence and co-prosperity with the sea, making this event a truly meaningful and unforgettable experience.
The annual “Kite Surfing Competition" included a new event this year - the "Kite and Wings Racing Competition". Professional kite and wings experts were present to explain the event and provide a safe and suitable venue for water sports enthusiasts to compete and interact. The audience also had the opportunity to gain a deeper understanding and knowledge of kite and wingsports, making this event even more popular and growing in scale.
The event showcased a variety of water-based activities such as kite-surfing competitions, windsurfing races, and stand-up paddling. The organizers collaborated with a local creative team to incorporate ocean-related activities like "Marine Eco-Tour Combined with Beach Cleaning Activity," "Local Talent Training," and "Preliminary Planning of Sanntiaolun Coastal Landscape Corridors" to create an experience that showcases "life, production, and ecology."

Credits

LOVE GROUP Integrated Marketing & Communications
WANG,TZU-MIN
LOVE GROUP Integrated Marketing & Communications
CHUANG,YI-AN
LOVE GROUP Integrated Marketing & Communications
KU,YI-WEI
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