The Altek Minute

Altek is a contract manufacturer delivering exceptional quality to our customers in the aerospace, space, medical, technology and defense industries. Altek seeks to differentiate ourselves because these are industries with robust supply chains, so we developed a video series called The Altek Minute to set us apart. Each Altek Minute host is a valued Altek staff member who explains complex processes and R&D in 60 seconds or less. The idea is to brand Altek as a leader in manufacturing, raise our profile, and help our current and prospective customers understand our capabilities and to learn about how we approach novel technologies allowing more flexibility in design for manufacturing. In 2023, we produced five Altek Minutes. These videos have been posted on Youtube, LinkedIn, Facebook, Twitter (X), and on our website. We are also using them during customer-focused meetings to provide a snapshot of what we can do for specific customers. An example of the interest in these videos is Episode 5, which when posted on LinkedIn garnered 205 views from 1501 impressions, and 76 clicks, 4 comments, and 3 reposts. This video had a 16% increase in impressions from the day before. Impressions and engagement have grown every time an Altek Minute video is posted, and has continued to grow our followers so each one creates a new foundation from which the next one launches. As an example, Ep 4 of The Altek Minute grew impressions by 358%, with 452 views, 42 reactions and 4 comments building a base for future impressions. Altek customers and prospective customers are very interested in the videos because the videos provide an easy way for customers to absorb and understand how Altek can help them.