2024
Entrant Company
Category
Client's Name
Country / Region
EDGE Strategy is a purpose-led, international
DE&I business looking to raise the awareness
of its Software based solution in a competitive
space. To achieve the cut-through required, we
created a new brand, with a powerful call to action
to deliver Real. World. Change. To support the
brand, we devised a new creative route, and a
comprehensive Go To Market strategy using our
Fame, Admiration and Belief (F.A.B) methodology,
focusing on building brand Fame to drive global
brand awareness, Admiration to maintain front
of mind awareness and Belief in the value to
be gained from becoming an EDGE customer
and ultimately becoming an EDGE Certified
organization. The results of this campaign have
been extraordinary, achieving 123% increase in
positive media coverage YoY, a 300% increase
in brand engagement, 70% increase in brand
sentiment, and a three-fold increase in follower
base and engagement on social channels. We also
brokered an agreement with Billie Jean King (the
tennis superstar and Global DE&I Advocate) as an
EDGE ambassador, helping elevate EDGE and its
founder Aniela Unguresan on a global stage where
she is now heralded as a recognised
Forbes Influencer.
Entrant Company
Big Idea Advertising
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Marks
Category
Branded Content - Influencer Marketing
Country / Region
United Kingdom
Entrant Company
NBCUniversal
Category
Branded Content - Recruitment
Country / Region
United States
Entrant Company
SUMMERCLIFF
Category
Video - Sustainability & Environment
Country / Region
Cyprus