2024

Maryland Homeowner Assistance Fund Testimonial Video

Entrant

Maryland State Ad Agency

Category

Branded Content - Branded Content / Other___

Client's Name

Maryland Department of Housing and Community Development

Country / Region

United States

The Maryland State Ad Agency (MSAA) produced a testimonial video for the Maryland Department of Housing and Community Development (DHCD) to increase public awareness regarding its Homeowner Assistance Program. The video was placed on various internet platforms including social media and the DHCD website.

The Maryland Homeowner Assistance Fund (HAF) has helped nearly 17,000 Maryland residents who were behind on mortgage payments and other housing costs since the HAF program launched in 2021 in response to the COVID-19 pandemic. This figure exceeded our goal by 20%.