2024
Google: Macy's Thanksgiving Day Parade 2022
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Client's Name
Country / Region
United States
Capturing the "perfect" holiday shot from the Macy’s Thanksgiving Day Parade can be challenging with a shivering couple in the background or that pesky unexpected passerby photobomb. So, in a series of three pieces that ran throughout the Macy’s Thanksgiving Day Parade, the NBC Creative Partnership team showcased how the Google Pixel 7 can take holiday photos that didn't quite turn out like planned and edit them—showcasing how the Magic Eraser and Photo Unblur make the holidays truly shine.
Credits
Entrant Company
Sparks
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
United States
Entrant Company
Layer
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
HUNTER; Lumen & Forge; PHD
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Transportation
Country / Region
United Kingdom