MUSE Gold

2024

Wondrous Space

Entrant Company

MDSX

Category

Experiential & Immersive - Exhibition Experience

Client's Name

The Franklin Institute

Country / Region

United States

Be fully immersed in the beauty and innovative pursuit of off-world exploration in "Wondrous Space," an exciting experiential museum exhibit that redefines the relationship between themed entertainment and public education.

This two-story, 7,500-square-foot exhibit offers guests the opportunity to explore the marvelous possibilities of humanity's reach beyond Earth. Navigate the cosmos through groundbreaking responsive displays and intriguing artifacts on the lower floor; delving into the incredible composition of the universe through a distinct creative lens. Continue your journey to the upper floor to participate in the visionary creativity of the final frontier, captured in a playful and optimistic distillation of the equipment, principals, and innovation of space exploration.

This approach sparks curiosity with new and unique interactive experiences. Use AR to explore centripetal force acting on celestial objects as guests place marbles in a black hole. Become the center of a solar system using motion-tracking projection as guests explore the possibilities of gravity and mass. Upper floor experiences give guests the opportunity to enter the future of space exploration by designing and testing a personalized rover over harsh projection-mapped terrain through brutal sandstorms. Suit up for off-world travel as guests design and build a virtual space-suit for the unique dangers that each new world imposes.

The breadth of experiences within this exhibit provide an incredible overview of the functions of space and the tenacity of exploration; inspired by the interests and concerns of approximately 150 young future scientists from the local student community. Experiences throughout the exhibit highlight the incredible efforts and careers developing within this industry, with a goal to inspire a newfound passion in science for guests of all ages.

Through this engaging exhibit we demonstrate that space is for everyone, appealing to a diverse audience from young families to curious adults. "Wondrous Space" rewrites the possibilities of museum exhibits through passionate design and humanized information that ignites guest imaginations.

Credits

Executive Creative Director / MDSX
Dan Picard
Chief Experience and Strategy Officer / The Franklin Institute
Abby Bysshe
More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - Siberian Crane Symbiosis Museum of Nanchang
Liyuzhou Management Office of Gaoxin District. Nanchang

Entrant Company

Yensu Cultural Creativity (Beijing) Inc.

Category

Corporate Identity - Brand Identity

Country / Region

China

Video
2024
MUSE Advertising Awards - Everyone Can
Ball Corporation

Entrant Company

Motion Projects

Category

Video - Sustainability & Environment

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - Netflix FYSEE
Netflix

Entrant Company

Sparks

Category

Experiential & Immersive - Corporate Event

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Fake Media VI system

Entrant Company

FakeMedia

Category

Corporate Identity - Logos

Country / Region

China

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy