2024
This Car is a Star
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Client's Name
Mercedes-Benz
Country / Region
United States
What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.
Credits
Entrant Company
Miao Liu
Category
Branded Content - Game / Application
Country / Region
China
Entrant Company
Gravity Global
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
amc asia!
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Singapore
Entrant Company
Thinkwell Group (A TAIT Company)
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States