2024
This Car is a Star
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Client's Name
Mercedes-Benz
Country / Region
United States
What happens when the most dynamic electric vehicle meets the most dynamic robotic camera on the Red Carpet? Sparks fly! For the second year in a row, Mercedes-Benz USA partnered with NBCUniversal to surround NBC & E!’s coverage of the 2023 Grammys and Academy Awards. The NBCU Creative Group had fun imagining the GlamBot falling in love with the all-electric EQS SUV, and getting distracted from its job of shooting slow-motion video portraits of celebrities posing on the Red Carpet. Fortunately, GlamBot director and Social media influencer Cole Walliser is on hand to keep his “co-director” on task and highlight the vehicle’s innovative tech and design features.
Credits
Entrant Company
BSB Group International
Category
Strategic Program - Event Campaign
Country / Region
United States
Entrant Company
Inertia Studios Ltd
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
United Kingdom
Entrant Company
Department of Cultural Affairs, Taoyuan
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
AbelsonTaylor
Category
Video - Health & Fitness
Country / Region
United States