MUSE Platinum

2024

Good As Gold

Entrant Company

NBCUniversal

Category

Video - Food & Beverage

Client's Name

Uber One

Country / Region

United States

This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!

MUSE Creative Awards Winner - Good As Gold 1

MUSE Creative Awards Winner - Good As Gold 2

MUSE Creative Awards Winner - Good As Gold 3

MUSE Creative Awards Winner - Good As Gold 4

Click Here if website is not loaded.

Credits

EVP, Creative Partnerships, NBCU

Jamie Cutburth

SVP, Head of Creative, NBCU

Steven Rummer

VP, Creative, NBCU

Sharon Ngoi

Creative Director, NBCU

Stacy Asturias

Associate Writer/Producer/Editor, NBCU

Alyssa Jerome

Sr. Project Director, NBCU

Kendal Stavros

Senior Producer, NBCU

Samantha Rundbaken

Senior Executive Producer, NBCU

Janelle Albino

Senior Director, NBCU

Sal Jurado

VP, Creative Partnerships, NBCU

Jay Adoue

VP, Ad Sales Agency Partnerships, NBCU

Wendy Wei

Director, Creative Partnerships, NBCU

Taylor Sperry

Manager, Creative Partnerships, NBCU

Rebecca Gibson

Account Director, Ad Sales Agency Partnerships, NBCU

Tom Dispoto

Production Company

Ringer

More Platinum Winners

Back to Winner Gallery

MUSE Advertising Awards - Rise of the Angry Earth

Amazon Games

Rise of the Angry Earth

Entrant Company

Layer

Category

Video - Trailers

Country / Region

United States

Branded Content

MUSE Advertising Awards - Heat Wave Visuals - MXG 250 Product Launch

Heat Wave Visuals

Heat Wave Visuals - MXG 250 Product Launch

Entrant Company

Inertia Studios Ltd

Category

Branded Content - Website Content

Country / Region

United Kingdom

MUSE Advertising Awards - 2023 Upfront

2023 Upfront

Entrant Company

NBCUniversal

Category

Event - Live Show

Country / Region

United States

Experiential & Immersive

MUSE Advertising Awards - Tequila Don Julio takes over the STRAT for Super Bowl

Tequila Don Julio (DIAGEO)

Tequila Don Julio takes over the STRAT for Super Bowl

Entrant Company

HUNTER; Lumen & Forge; PHD

Category

Experiential & Immersive - Hologram / Projection (NEW)

Country / Region

United States