What Happens in Vegas, Slays in Vegas!

What happens in Vegas, slays in Vegas! This year, NBCU Creative Partnerships upped with ante by creating its biggest and best fan experience yet: BravoCon 2023. Over 25K fans descended on the Las Vegas strip across the weekend, to celebrate their fandom with 3-days of Bravolebs, spilled tea, and An-dy (Cohen, that is). In the biggest Bravo reunion of all time, over 160 Bravolebs were there to mingle and take photos with fans in between 60+ live panels, shows and interactive exhibits. The Bravo Bazaar returned with custom branded booths and a seamless shoppable microsite, connecting Bravolebrity-owned and emerging businesses with fans both on the ground and worldwide. During the event our in house team produced, 7, :30 linear Look Live spots featuring various brand ambassadors, a Making of the Bravos behind the scenes piece for air on Bravo, 153 social videos and stills, 13 Ad Products, 6 panels, and a 22 minute live to tape recap show titled, Best of BravoCon for Peacock. And for our 20 sponsors, we made it nice, with 99% brand recall for on-site partners. The buzz was as good as gold, generating over 800 press stories, 250MM social engagements and 270MM cross platform video minutes consumed. Fans went all in on BravoCon, making it the best place for sponsors to hedge their bets and align themselves with Bravo!