Potter Anderson Website

Potter Anderson is Delaware’s oldest and most prestigious law firm. It tackles high stakes matters for its clients - from the biggest shareholder litigations to the most controversial corporate disputes – including playing a major role in representing Twitter in the Elon Musk takeover and representing the Altanta Braves in their corporate split. Prior to the new site, the firm had a diluted brand based in a legacy maroon and teal color palette it thought was emblematic of law firms. And it was still vacillating between using many names in its logo. Needless to say, the old approach was confusing and flat from both a brand and client perspective. It also diluted the fact that Potter Anderson’s unique value proposition is that it is ahead of its peers in the Delaware market. From the home page graphic and animation to custom photography highlighting the firm's attorneys throughout, the new site elevates the firm to a new level, solving the old issues and validating the firm's brand engagement pillars powerfully and interactively. The approach is supplemented by a library of sought-after Delaware insights, targeted messaging, and powerful calls to action throughout the site. It also brings the firm's many awards and incomparable statistics front and center. The new site has resulted in an exponential increase in claims filed and inquiries from other firms about referral work.