2024

Baseball United Global Launch

Entrant

BSB Group International

Category

Strategic Program - PR Campaign

Client's Name

Baseball United

Country / Region

United States

Baseball United, the first-ever professional baseball league focused on the Middle East and Indian Subcontinent, officially brought baseball to the region for the first time with an entertaining two-game series between its two All-Star teams in November of 2023. In the year leading up to the tournament, and immediately after, the league's global PR campaign garnered more than 1 billion media impressions across 60 countries.