2024
Sagarmatha Next
Entrant Company
IVAR Studios
Category
Video - Sustainability & Environment
Client's Name
Sagarmatha Next
Country / Region
Sweden
A small organization of local Sherpa set out to solve the problem of waste management around Mt. Everest. Facing an explosive expansion of tourism in the last few decades, they work to turn the tide of trash and plastic from the mountains - one visitor at a time.
Through their innovative solution called "Carry Me Back", the organization has come up with a way of crowdsourcing a solution for the trash and waste problems by allowing tourists to be part of the solution. Each tourist can bring grab a bag filled with recycled waste and bring with them back from the Khumbu region to be recycled as they exit their plane at Kathmandu.
Credits
Entrant Company
Gutenberg
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
DLR Group
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Sunny Idea (HK) Limited, Zenith HK
Category
Video - Youth Audience (NEW)
Country / Region
Hong Kong SAR
Entrant Company
JIANGSU SOHO INTERNATIONAL GROUP CORP.
Category
Marketing & Promotional - Illustration
Country / Region
China