MUSE Gold

2024

简单上下 EasyGo

Entrant Company

Chengdu Mifang Culture Communication Co.,Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Beijing Jiandanshangxia Safety Technology Co., Ltd.

Country / Region

China

The customer is a new elevator brand that draws inspiration from the "arrow," which represents direction, and the "circle," which represents vitality, to create its logo. The logo cleverly combines the Chinese characters "上下" (meaning "up and down") with graphical elements to succinctly and interestingly convey both the inner meaning and external form of the brand's concept.

Credits

Creative Director
Xingyue Deng
Brand Director
Junzhu Fang
Design Company (EN)
Chengdu Mifang Culture Communication Co.,Ltd. (FindDesign Studio)
Design Company (CN)
成都觅方文化传播有限公司(觅方设计)
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