MUSE Gold

2024

简单上下 EasyGo

Entrant

Chengdu Mifang Culture Communication Co.,Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Beijing Jiandanshangxia Safety Technology Co., Ltd.

Country / Region

China

The customer is a new elevator brand that draws inspiration from the "arrow," which represents direction, and the "circle," which represents vitality, to create its logo. The logo cleverly combines the Chinese characters "上下" (meaning "up and down") with graphical elements to succinctly and interestingly convey both the inner meaning and external form of the brand's concept.

Credits

Creative Director
Xingyue Deng
Brand Director
Junzhu Fang
Design Company (EN)
Chengdu Mifang Culture Communication Co.,Ltd. (FindDesign Studio)
Design Company (CN)
成都觅方文化传播有限公司(觅方设计)
More Gold Winners
Integrated Marketing
2024
2024 MUSE Creative Awards Winner - The Future of Cancer Breakthroughs
The Princess Margaret Cancer Foundation

Entrant

The Princess Margaret Cancer Foundation

Category

Integrated Marketing - Nonprofit

Country / Region

Canada

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - What Became of Dr. Smith
Mississippi Museum of Art

Entrant

Symmetry LLC

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - Proud Santaneros

Entrant

Travel Santa Ana

Category

Video - Tourism

Country / Region

United States

Branded Content
2024
2024 MUSE Creative Awards Winner - Say More
Kindra

Entrant

By Hart

Category

Branded Content - Cause / Awareness (NEW)

Country / Region

United States