MUSE Gold

2024

简单上下 EasyGo

Entrant Company

Chengdu Mifang Culture Communication Co.,Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Beijing Jiandanshangxia Safety Technology Co., Ltd.

Country / Region

China

The customer is a new elevator brand that draws inspiration from the "arrow," which represents direction, and the "circle," which represents vitality, to create its logo. The logo cleverly combines the Chinese characters "上下" (meaning "up and down") with graphical elements to succinctly and interestingly convey both the inner meaning and external form of the brand's concept.

Credits

Creative Director
Xingyue Deng
Brand Director
Junzhu Fang
Design Company (EN)
Chengdu Mifang Culture Communication Co.,Ltd. (FindDesign Studio)
Design Company (CN)
成都觅方文化传播有限公司(觅方设计)
More Gold Winners
Video
2024
2024 MUSE Creative Awards Winner - Metal: Hellsinger - Essential Hits Pack Launch Trailer

Entrant Company

Ragdoll

Category

Video - Cinematography

Country / Region

Norway

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - FINAL FANTASY XIV Fan Festival 2023

Entrant Company

InVision Communications

Category

Experiential & Immersive - Business to Consumer (NEW)

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - SHATTERING WORDS
TV Globo

Entrant Company

Promo TV Globo

Category

Video - News / Feature

Country / Region

Brazil

Website
2024
2024 MUSE Creative Awards Winner - Cotton Fitness Website
Cotton Fitness

Entrant Company

Zbra Studios

Category

Website - Fitness

Country / Region

United States