2024

Rohrman Automotive x Purdue Athlete Series

Entrant Company

Orange Media Group

Category

Video - Retail

Client's Name

Rohrman Automotive Group

Country / Region

United States

The Rohrman Automotive Group is located in Lafayette, Indiana, home of Purdue University. Like the university, the Rohrman Automotive Group has been a cornerstone of this community for nearly 55 years. Rohrman Automotive has engaged Purdue student athletes as spokespeople for their brand. Orange Media Group has helped this collaboration come to life in the form of this short video series. This series was played during university games on the jumbotron, amusing sports fans and building awareness of the Rohrman brand. Additionally, these videos were used in social media and CTV advertising.

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