Museum of Ice Cream's National Ice Cream Day

National Ice Cream Day celebrates everything that the Museum of Ice Cream stands for – the universal joy of ice cream and how we can connect, imagine and play all around the world. As a play on their iconic attraction, Museum of Ice Cream (MOIC) made it their personal mission to create the biggest outdoor sprinkle pools in New York, Chicago, Austin and Singapore, all of their home cities. At each outdoor pop-up location, MOIC also offered free ice cream to consumers, and the chance to win free tickets to the museum, as well as other sweet surprises. Apart from their signature flavors, MOIC partnered with some ice-conic ice cream partners to bring consumers the frostiest treats, including Friendly’s and Ida’s Artisan Ice Cream in Chicago and Dove Ice Cream in New York. Museum of Ice Cream’s mission involves fostering human connection in the sweetest ways possible, which was skillfully achieved through this creative installment replicated around the globe. In total, these activations reached over 275,000 consumers across all four cities, and served 39,000 units of ice cream. MOIC also successfully reached nearly 300k users through a co-branded Instagram campaign with their partner, Friendly’s. Overall, MOIC’s NICD campaign achieved 1.4 billion worldwide media impressions and was a super successful moment for the company.