MUSE Gold

2024

Museum of Ice Cream's National Ice Cream Day

Entrant Company

Museum of Ice Cream

Category

Experiential & Immersive - Brand Engagement Event

Client's Name

Museum of Ice Cream

Country / Region

United States

National Ice Cream Day celebrates everything that the Museum of Ice Cream stands for – the universal joy of ice cream and how we can connect, imagine and play all around the world. As a play on their iconic attraction, Museum of Ice Cream (MOIC) made it their personal mission to create the biggest outdoor sprinkle pools in New York, Chicago, Austin and Singapore, all of their home cities. At each outdoor pop-up location, MOIC also offered free ice cream to consumers, and the chance to win free tickets to the museum, as well as other sweet surprises. Apart from their signature flavors, MOIC partnered with some ice-conic ice cream partners to bring consumers the frostiest treats, including Friendly’s and Ida’s Artisan Ice Cream in Chicago and Dove Ice Cream in New York. Museum of Ice Cream’s mission involves fostering human connection in the sweetest ways possible, which was skillfully achieved through this creative installment replicated around the globe. In total, these activations reached over 275,000 consumers across all four cities, and served 39,000 units of ice cream. MOIC also successfully reached nearly 300k users through a co-branded Instagram campaign with their partner, Friendly’s. Overall, MOIC’s NICD campaign achieved 1.4 billion worldwide media impressions and was a super successful moment for the company.

More Gold Winners
Website
2024
MUSE Advertising Awards - Center for REALTOR® Development, Website Redesign
Center for REALTOR® Development

Entrant Company

Center for REALTOR® Development

Category

Website - Website Redesign (NEW)

Country / Region

United States

Audio
2024
MUSE Advertising Awards - The Sound of ATB

Entrant Company

Sonic Lens Agency

Category

Audio - Sonic Branding

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - 2023 Taoyuan Traditional Music Festival
Taoyuan Chinese Orchestra

Entrant Company

Art Cloud Cultural Industry Co., Ltd.

Category

Marketing & Promotional - Poster (Series)

Country / Region

Taiwan

Best Agency
2024
MUSE Advertising Awards - 305 Worldwide Agency of the Year: The Hat Trick

Entrant Company

305 Worldwide

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States