Force & Grace Wine AR Experience

Deutsch Family Wines & Spirits launched a sophisticated new wine collection called Force & Grace, and needed a way to tell the unique story around the label artist and the wine maker. Along with our agency partner CourtAvenue, Houdini created a web augmented reality experience to bring the label to life and provide an immersive storytelling experience. The experience takes the consumer into two stories, the story of the winemaker and the story of the label artist. The winemaker exploration presents sound bites matched with visuals of the maker. The artist exploration takes the consumer into a 360 art gallery environment to explore sound bites matched with visuals from the artist and also gives the consumer the ability to download custom art. Force & Grace has six wines in the new launch, with the initial flagship release in 2023. The experience can be viewed with or without a bottle.