MUSE Silver

2024

UX Designer

Entrant Company

Weiting Gao, Mingcheng Guo

Category

Mobile App - Health & Wellness

Client's Name

Country / Region

United States

Besty.ai is a mobile app designed for adolescents, particularly adolescent girls, offering accessible puberty and sex education, companionship, and mental health support throughout their growth process.

Through a virtual persona, teens are encouraged to openly share their worries and ask questions about puberty, sexuality, menstruation, and more. It fosters a safe space for discussions on sensitive topics and common teenage concerns, such as body dissatisfaction, period stigma, sexual activities, and bullying.

By training the AI model on a massive dataset of authorized knowledge and case studies on sex education and common teen issues, the AI friend can provide users with proper answers to their questions in these areas and assist them in navigating challenging situations. It will prompt human interventions or provide external resources if deemed necessary.

As a companion in the critical process of shaping the self, Besty.ai also guides teenagers to embrace their uniqueness and prepare themselves for physical and mental growth through interactive exercises, affirmations, and personalized content. It encourages them to approach their journey into adulthood with confidence and pride.

Credits

UX Designer
Weiting Gao
UX Designer
Mingcheng Guo
More Silver Winners
Advertising
2024
MUSE Advertising Awards - Brandeis 75th Anniversary Campaign

Entrant Company

DeVito/Verdi

Category

Advertising - Advertising Campaign

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - Nectar
Shangxin Tian

Entrant Company

China University of Mining and Technology

Category

Student Submission - Student Product Design

Country / Region

China

Corporate Identity
2024
MUSE Advertising Awards - Maryland Double Deckers
Maryland Double Deckers

Entrant Company

Octavo Designs

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2024
MUSE Advertising Awards - No Matter the Name PSA
Cannabis Control Authority

Entrant Company

Reingold

Category

Video - Public Service & Activism

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy