MUSE Gold

2024

In-mall Immersive Music Experience – Gimme Live 2023

Entrant Company

Miramar Group

Category

Integrated Marketing - Event Marketing

Client's Name

Miramar Group

Country / Region

Hong Kong SAR

Celebrating its 11th anniversary, the Gimme LiVe Music Festival 2023 at Mira Place delivered an extraordinary show-watching experience to the audience after the pandemic, embracing the theme "So LiVe So Good". This year's festival aimed to provide a diverse range of enjoyable music activities while offering an exclusive platform for emerging musicians and buskers.

An all-rounded and immersive music-watching experience
Immersive in nature, this in-mall music festival spanned four consecutive Saturdays, each themed as "So Chill So Good", "So Pop So Good", "So Hip So Good", and "So Live So Good" respectively. It featured a lineup of 20 local singers, both well-known and newly emerged, representing various genres that echoed the respective theme. The festival ignited the summer with the hottest beats and electrifying performances, while attendees had the opportunity to get close to the singers and enjoy the very first indoor music show after the pandemic.

In addition to music, participants could also enjoy access to three local brews under the theme of “So Cheers So Good”, ensuring their enjoyment throughout the event. The atmosphere was further enhanced by a captivating fragrance, creating a chilled and relaxed environment for music enthusiasts. Moreover, over HK$1 million worth of cash vouchers were given away, adding excitement and rewards for the attendees, who had a fun, chill, and fruitful show-watching experience at Mira Place.

Finally, "Gimme LiVe 2023" was also about supporting talents. In addition to the performances by renowned local artists, the festival included three "Busking Nights" held on consecutive Fridays in August 2023. These nights provided a platform for incredibly talented buskers who had longed for an opportunity to showcase their skills.

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