MUSE Gold

2024

In-mall Immersive Music Experience – Gimme Live 2023

Entrant Company

Miramar Group

Category

Integrated Marketing - Event Marketing

Client's Name

Miramar Group

Country / Region

Hong Kong SAR

Celebrating its 11th anniversary, the Gimme LiVe Music Festival 2023 at Mira Place delivered an extraordinary show-watching experience to the audience after the pandemic, embracing the theme "So LiVe So Good". This year's festival aimed to provide a diverse range of enjoyable music activities while offering an exclusive platform for emerging musicians and buskers.

An all-rounded and immersive music-watching experience
Immersive in nature, this in-mall music festival spanned four consecutive Saturdays, each themed as "So Chill So Good", "So Pop So Good", "So Hip So Good", and "So Live So Good" respectively. It featured a lineup of 20 local singers, both well-known and newly emerged, representing various genres that echoed the respective theme. The festival ignited the summer with the hottest beats and electrifying performances, while attendees had the opportunity to get close to the singers and enjoy the very first indoor music show after the pandemic.

In addition to music, participants could also enjoy access to three local brews under the theme of “So Cheers So Good”, ensuring their enjoyment throughout the event. The atmosphere was further enhanced by a captivating fragrance, creating a chilled and relaxed environment for music enthusiasts. Moreover, over HK$1 million worth of cash vouchers were given away, adding excitement and rewards for the attendees, who had a fun, chill, and fruitful show-watching experience at Mira Place.

Finally, "Gimme LiVe 2023" was also about supporting talents. In addition to the performances by renowned local artists, the festival included three "Busking Nights" held on consecutive Fridays in August 2023. These nights provided a platform for incredibly talented buskers who had longed for an opportunity to showcase their skills.

More Gold Winners
Branded Content
2024
2024 MUSE Creative Awards Winner - DEAR EBE- AQUA

Entrant Company

AQUA LIXUN SU

Category

Branded Content - Fashion & Beauty

Country / Region

China

Website
2024
2024 MUSE Creative Awards Winner - Data Science + Rocket Science™ = Altair

Entrant Company

Altair

Category

Website - Sustainability & Environment

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner -  Elevating Convenience with Craft Beer Collaboration

Entrant Company

Robot Interactive + Marketing

Category

Video - Food & Beverage

Country / Region

Canada

Best Agency
2024
2024 MUSE Creative Awards Winner - Mischievous Wolf Culture
Mischievous Wolf

Entrant Company

Mischievous Wolf

Category

Best Agency Awards - Best Agency Culture

Country / Region

United Kingdom