MUSE Silver

2024

Teahouse Tapioca & Tea Menu Redesign

Entrant Company

MIND DANCE MARKETING

Category

Marketing & Promotional - Menu

Client's Name

Teahouse Tapioca & Tea

Country / Region

United States

In 2023, Mind Dance Marketing (MDM) worked directly with Teahouse Tapioca Ownership and Franchisees to bring clarity to the restaurants branding. One of the first items redesigned was the in-restaurant menu. The client wanted to feature the steps necessary to create a custom tea order. The previous menu lacked symmetry and structure. It was confusing to guests and failed to properly highlight menu items. MDMs goal and focus was better organization and clarity. We also highlighted the add-on options with individual photos of each add on. We scheduled a professional photo shoot of menu items including tea combinations, available food items, and catering options. Finally, MDM worked with our client Teahouse, and created more streamlined drink categories and standardized pricing, as the previous menu featured individually priced items opposed to pricing by category. We at MDM are very proud of this final work and believe it represents the perfect synergistic relationship between clients and agencies.

Credits

Creative & Digital Strategist
Stephanie Torres
Director of Business Development
Kristina Shackelford
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