2024
Entrant Company
Category
Client's Name
Country / Region
In 2023, Mind Dance Marketing (MDM) worked directly with Teahouse Tapioca Ownership and Franchisees to bring clarity to the restaurants branding. One of the first items redesigned was the in-restaurant menu. The client wanted to feature the steps necessary to create a custom tea order. The previous menu lacked symmetry and structure. It was confusing to guests and failed to properly highlight menu items. MDMs goal and focus was better organization and clarity. We also highlighted the add-on options with individual photos of each add on. We scheduled a professional photo shoot of menu items including tea combinations, available food items, and catering options. Finally, MDM worked with our client Teahouse, and created more streamlined drink categories and standardized pricing, as the previous menu featured individually priced items opposed to pricing by category. We at MDM are very proud of this final work and believe it represents the perfect synergistic relationship between clients and agencies.
Credits
Entrant Company
McGuffin Creative Group
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant Company
Enshi JinRuida brand creative R & D Co., LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Escapist
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Turkey
Entrant Company
ivWatch
Category
Strategic Program - Event Campaign
Country / Region
United States