2024
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Category
Client's Name
Country / Region
About The Entry
In 2023, Mind Dance Marketing (MDM) worked directly with Teahouse Tapioca Ownership and Franchisees to bring clarity to the restaurants branding. One of the first items redesigned was the in-restaurant menu. The client wanted to feature the steps necessary to create a custom tea order. The previous menu lacked symmetry and structure. It was confusing to guests and failed to properly highlight menu items. MDMs goal and focus was better organization and clarity. We also highlighted the add-on options with individual photos of each add on. We scheduled a professional photo shoot of menu items including tea combinations, available food items, and catering options. Finally, MDM worked with our client Teahouse, and created more streamlined drink categories and standardized pricing, as the previous menu featured individually priced items opposed to pricing by category. We at MDM are very proud of this final work and believe it represents the perfect synergistic relationship between clients and agencies.
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Dental Designs Management INC
Category
Video - Public Service & Activism
Country / Region
United States
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FP7 McCann Doha
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
Qatar
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Northwestern University
Category
Website - Best User Experience
Country / Region
United States
Entrant
FP7 McCann Doha
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
Qatar