right on target 1.5°

Climate change is one of the greatest challenges of our time. The Climate Tech right° offers a groundbreaking solution for this: to map climate impact transparently and tangibly in °C. This enables companies to align their economic activities with the 1.5°C target of the Paris Climate Agreement. The brand identity conveys the positive power, clarity and emotion concisely around °C. The complex topic becomes easy to understand: through the strong, emblematic shape of the trademark, clear language and a narrative use of visual means.
What climate science, climate activists and legislators demand, and what the economy must deliver: right° makes it measurable, controllable and tangible. The new brand identity reflects precisely this: it reduces the company name right. based on science to a bold "right°" in conjunction with the degree symbol. The claim is directly linked with the brand and conveys the brand promise in a nutshell: right on target 1.5° – exactly on course for 1.5°C.
The online brand story tells clearly and concisely why °C is the decisive KPI of the future and what its outstanding added value is. The clear messages in bold typography and easy-to-understand info animations make the complex topic easily accessible. The visual language conveys open horizons and spaces of possibility away from worn-out "green" subjects. The difference between an alignment to 1.5°C and mere climate neutrality becomes tangible. It shows how risks become opportunities and a 1.5°C future becomes possible.
The roll-out of the brand identity on the website, social media and publications gives the Climate Tech a positive impact. Companies identify with the right° brand – as pioneers of a successful 1.5°C economy. The client cases and social media campaign tell these stories – authentic stories from renowned companies of transformation and succeeding, of a decarbonizing economy in harmony with planetary boundaries. Limiting man-made global warming is possible and every tenth of a degree counts – if we do it right°.