2024
Entrant Company
Category
Client's Name
Country / Region
Navigating around the city can be confusing and frustrating, especially for people with disabilities. Most of the public transit system is not accessible-friendly. On top of that, train delays, emergency stops, malfunctioning elevators, and weather conditions are challenges for them. So, how can we make New York City more inclusive and accessible?
The AccessibleNYC app aims to create a personalized, seamless travel experience based on users’ disability type, interests, and needs. The app works as a useful navigation tool as well as an information hub and communication tool for disabled users to enjoy and explore New York City at their best capacity.
Credits
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
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WMUL-FM
Category
Student Submission - Student Audio
Country / Region
United States
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Deloitte Digital
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Bright Ideas
Category
Experiential & Immersive - Metaverse
Country / Region
Taiwan