MUSE Silver

2024

Field Trip Series

Entrant Company

ERAL FASHION

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

China

The field trip series sun protection clothing is designed with the aim of providing comprehensive protection against sun exposure, integrating ergonomics into the style, and striving to create clothing that is both simple and versatile while offering excellent sun protection. The design team is dedicated to exploring the essential structure of sun protection clothing, seeking the perfect blend of practicality and comfortable wearability, to provide outdoor enthusiasts with the best sun protection experience.
This sun protection garment adopts a simple and versatile H-shaped silhouette, with smooth lines that suit various body types. The use of ergonomics makes the style versatile and easy to wear, effortlessly showcasing the curves of the body. There is a drawstring at the hem for easy adjustment according to personal preference, making it convenient and practical. The cuffs are upgraded to horseshoe-shaped, providing full protection for the hands against sun exposure, effectively shielding the skin from UV damage.
Made of lightweight and thin nylon sun protection fabric, the garment achieves a unique effect of dark base with white floral patterns through roller printing technology, which is both aesthetically pleasing and practical. The integration of the Eral icon logo with the forest green base fabric adds a three-dimensional effect to the overall floral pattern, resembling the wings of a flying bird, adding a sense of fashion and momentum to the clothing.
The widened brim design effectively blocks sunlight, providing better sun protection. The ponytail opening design conforms to the ergonomics of the ponytail opening, making it convenient to wear a ponytail and increasing the practicality of the sun protection clothing.

More Silver Winners
Marketing & Promotional
2024
MUSE Advertising Awards - The Heavyweights Sample Kit

Entrant Company

Trekk

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States

Typography
2024
MUSE Advertising Awards - Handy Type

Entrant Company

Rozi Zhu & Haocheng Zhang

Category

Typography - Innovation (NEW)

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - DentaPal

Entrant Company

Huchong Jin, Kaidi Fan, Szu-Chin Wang, Xinyuan Zhang, Zhaodi Chen, Zhixian Xu

Category

Mobile App - Health & Wellness

Country / Region

United States

Video
2024
MUSE Advertising Awards - Unpacked Series
J.P. Morgan

Entrant Company

Dash

Category

Video - Banking

Country / Region

United States